The following is obvious: the radio is driven by market laws. Ergo, the supply depends on demand, look for the greatest benefit by investing the least cost, not care about the product, not the work of art.
Dear reader / listener, for better or for worse, all this we must accept to try to turn around the situation. And that's what I intend to do in this little text: accept the rules, reflect on them and try to win within their own limits.
What is the product sold under the logic of the radios? At this time, the cumbia. I randomly assigned to one of the best examples of this genre. For example, Group 5. There is no doubt that they have reached the pinnacle of stardom. The spend all day on the radio, his concerts are crowded and the print media and television are given ample space. Now, how much is the entrance to a concert of the Group 5? You can check your Inbox or Teleticket: The price range is between 20 and 40 soles. I do not deny: it is a good deal presented live to Group 5. Almost always packed to manage the environment for 5, 7 or 10 thousand people .
I therefore conclude that if the Group 5 achieved such acceptance, the public is willing to listen to their songs on the radio, and I must conclude that, if the public is willing to listen to songs in Group 5 radio, radio programmers put in what the public asks: Group 5, and finally, I must further conclude that, if the public listens to the radio because it transmits music from Group 5, the companies will advertise on stations broadcasting to the happy band, because only thus can sell their products to the public.
Something tangled? Such time. But if you sharpen the senses, dear reader / listener, you'll realize I'm talking about the simplest thing in the world, as would the prisoners, they "want money." It's that simple.
But I said I will try to win the game in the free market. Developers and companies want money, it is true, and I think they have not woken up to a real gold mine. They are blind for a long time, or perhaps suffer from a myopia that prevents them see beyond the all too obvious ...
... So with the following questions (and answers) intend to return some of their visual ability: How many people went to two concerts of Soda Stereo? More than 80 thousand fans. How many people were willing to pay for a ticket to the most exclusive REM concert? 300 or 400. I do not know. I'm groping What was the VIP entrance of the Metallica concert? 450 soles a discount. 600 without discount. What price was the cheapest ticket for the concert of Depeche Mode? 50 soles. And what was it? 310 soles. How many people went to the Oasis concert? 45 thousand people.
Lords programmers, do not realize that passing rock (and, above all, good rock) will earn huge amounts of money? There is an audience eager to hear the music of the groups named (and many more). And the public has economic potential as strong as 600 soles to pay for a ticket to a concert of, say, New Order and Morrissey.
business Lords, did not realize that their products can also be purchased by listeners of rock? And I give you a hint: it is likely that most exclusive products, and therefore the profits they yield more are purchased only by persons who are willing to pay 800 or 1000 soles to see in the front row, for example, Pink Floyd and Paul McCartney.
programmers and entrepreneurs Gentlemen, open your eyes ... It's time to make money on good rock.
And you, dear reader / listener, I apologize. It is so horrible about the music you like. It is petty and selfish. But it is time that the Peruvian radio, at least based on "compelling argument" of money to be extended to new artistic options. I repeat: the idea is to beat with its rules and within its own court.
July Meza Díaz
